MVNO NATION TACKLING DIGITAL MVNO

13:00 - 13:40 GMT

Panel discussion: Understanding a digital transition of an MVNO

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• Fully digital vs. hybrid MVNO set up - Which parts of the MVNO should be moved to digital - technical set up, servicing, etc. - or should MVNOs move to digital as a whole? 

• Exploring benefits of a digital setup - The power of greater analytics (subscriber churn, subscription metrics, etc.), marketing & sales automation, CRM integrations, etc.

• How to make a transition to a digital-focused company? Where to start?

• Will we all move towards  AppVNOs? Is this a route forward to become fully independent from an operator? What are the benefits of this business model?

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• Moderator: Renato Andrade, Founder, Acqua Telecom, Spain

• Birkir Marteinsson, CEO & Founder, Amivox, Iceland

• Mariano De Osma, CEO, Cuy Movil / Guinea Mobile, Peru

• Alfonso Reillo, Presales and Alliance Director, JSC Ingenium

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13:40 - 14:00 GMT

How can a digitally savvy MVNO thrive in the fast-paced and competitive market? 

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• What difference can a customer-centric approach merged with an innovative digital platform make?

• Putting customers in charge of their plans - benefits vs. watchouts

• How can a right platform with improved technical capabilities and greater automation help with minimising time to market and enabling product evolution?

• Empowering greater customer flexibility: Moneyback and referral programs

 

Mo Firouzabadian, CEO, Lifecycle Software, UK

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14:00 - 14:20 GMT

INTERVIEW: Building and pricing digital tailor-made offerings 

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• What is the demand for tailor-made offerings?

• How to build a digital pricing proposition to bring value to your customers and retain profitable margins - How price competitive can you be?

• Are personalised plans enough to expand the number of your subscribers? Which direction should MVNOs digitalisation go (super Apps?)?

• Utilising real-time data analytics and personalisation to improve customer loyalty

 

Richard Osborne, Group SVP Strategy & Commercial Operations, Virgin Mobile EMEA

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14:20 - 14:40 GMT

Designing digital customer journey - From digital sales channels, through onboarding to customer support

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• Why is a clear strategy and understanding of your customers’ journey crucial to your success?

• Which elements to prioritise while designing omnichannel interactions to provide lean and agile operations?

• How to engage with your customers to provide best-in-class customer support? Cloudification & service additions

• How can digitalisation enable MVNOs to offer innovative products and services using PCRF, DPI, and User Plane Function?

 

Ali Boushehri, Director of Product Management & Transformation, JSC Ingenium

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14:40 - 14:55 GMT - BREAK

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14:55 - 15:10 GMT

What are the benefits of an AppVNO business model?

 

• Addressing connectivity issues and reliability

• What are the benefits for a customer?

• Can MVNOs thrive without the operators’ support?

• Should one use AppVNOs to try out new business and service ideas or as a final offering?

 

Othman Cheddadi, CEO, ATLAS Communications

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15:10 - 15:25 GMT

How to make your digital offering future-proof?

• How to merge the digital approach with conventional marketing effectively without cannibalising the revenues

• Understanding the market pressure, post-Covid reality, and regulations to define the best digital strategy

• Developing the best "mixed" strategy in the new normal - “Going digital”, “eSIM” and “Family”

 

Futoshi Sasaki, Deputy General Manager, Internet Initiative Japan, Japan

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15:25 - 15:40 GMT

eSIM - the missing link to full digitalisation (eliminating the last friction from the buyer’s journey)

• How has the eSIM deployment impacted the telecoms sector over the last 2 years? What are the remaining obstacles to a wider deployment? 

• What to be prepared for while enabling eSIM devices: operator agreements, provisioning, security, costs, etc.

• What opportunities do eSIM present for service differentiation, new services enablement, and future-proofing your business? 

• What potential issues one can encounter while planning their eSIM go-to-market strategy and how to tackle them? 

• The impact of eSim on roaming

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Gary Waite, Senior Consultant, Global Gala Group, UK

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